Mayhew Veterinary Clinic
By Ainsley Vendur
The tactics shown here were created for a mock client in Public Relations Production at Mississippi State University
The collage to the left is a mood board I created to map out my plan for the client. I wanted a very modern yet homey feel. I personally wanted to get away from the bare or sterilized environments that doctor or veterinary offices typically have while still being professional. I tested out fonts and colors I liked to see how the aesthetic would fit together and ended up proceeding with a blue and grey aesthetic and mainly serif fonts.
Logo
The logo aimed to represent the clinic as a comfortable place for pet owners. The image of the paw and the hand was meant to show that Mayhew Veterinary Clinic was invested in its clients and was a safe space. The blue color that is often affiliated with the medical field was used to maintain professionality.
Flyer
I chose to advertise an opportunity for consumers’ to save money with this flyer. The strong central alignment was meant to optimize readability. I wanted the company name and purpose of the flyer to draw attention in tandem so the audience would know what and where simultaneously. The darker text was meant to be eye catching to make the date abundantly clear. The smaller text on the bottom was meant to give additional information to those who were seriously interested.
I chose to do a postcard that would go through the mail to personally contact loyal customers. The photo of the dogs was meant to be endearing, but remain within the aesthetic. Moxie would be a dog owned by a customer. I went with a centered alignment once again, but opted for a font that had a little more character to it.
Postcard
The back of the postcard contains a personalized message and the horizontal logo. The message was meant to incentivize and remind customers to schedule their pet’s next appointment at the clinic.
Billboard
The focus of this billboard was to inform motorists that Mayhew Veterinary Clinic had an adoption program that rescued retired race dogs. I wanted it to be bright and eye catching but still simplistic. To appeal to people’s emotions, I used a cute picture of a young greyhound.
Brochure
The focus of this brochure was to further inform readers of the adoption program Mayhew Veterinary Clinic organized. The brochure is partly educational. Interested readers likely have questions about owning retired greyhounds, and the goal is to address the main concerns. There is also incentivizing sections to encourage readers and make them feel like they will have help as they adjust to having a new pet.
The colors I chose were to continue the blue aesthetic but also be eye-catching. In the case that it was on the shelf next to several other brochures, the contrast of the dark and light blue and polka dots would draw attention. I put the majority of my informative content on panels two and three. I also included some fun and quick facts on panel five so that audience members could be exposed to encouragement.